BIRMINGHAM, Ala. -- Financial institutions that stay true to their core values and deliver for their customers have the strongest brands, an analysis of all American banks and CUs revealed.
In the first of its biannual brand value index report, Bancography determined the top banks and credit unions in the country based on a mathematical formula that backed out all tangible assets, and adjusted for franchise values such as affluence, competition and market, leaving only the strength of the intangible values, which it refers to as the brand.
"It is a quantitative ranking of brand and we were able to examine every bank and credit union in the US," said …
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