May 26, 2003 (The Age - ABIX via COMTEX)
A Swinburne University academic has urged retailers to explore new possibilities in electronic commerce. Nanette Carter believes that many retailers are limited by their perception of retail as a store-based concept. Carter is critical of the many "e-tail" sites that do not allow online purchases, and encourages business owners to create a fresh and innovative presence on the Internet. The graphics of a web site contribute significantly to the overall appeal of the store, and over-used music and animated features can often deter potential customers.
Publication Date: 27 May 2003
SWINBURNE UNIVERSITY OF TECHNOLOGY: GIORGIO ARMANI: AMAZON.COM INCORPORATED: NIKE INCORPORATED: MYER STORES LIMITED: LOUIS VUITTON: LVMH MOET HENNESSY LOUIS VUITTON SA
By Jenny Sinclair
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